Ella's Kitchen launches first multi-channel TV campaign

Ella's Kitchen is launching its first multi-channel TV campaign today, on ITV, Channel 5 and several satellite channels.

The campaign, created by Billington Cartmell, will run for five weeks. The creative is based in the Ella’s Kitchen world and introduces each of the company’s product ranges by highlighting their benefits.

The ad adopts the brand’s fun and "kids first" approach, and features its latest key product launches – the first range of baby cereals and dairy products.

It features images of babies, selected via a competition on social media channels, enjoying Ella’s Kitchen foods. Parents were asked why, "My baby should be in #EllasTVad because...", and respond in the most creative way.

The company will also launch a Facebook campaign on 16 January, in which parents will have the opportunity to upload footage of their own baby into the ad. The activity will be supported by Facebook advertising and encourages parents to share the ad with friends, for the chance to win Ella’s Kitchen products.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1