Pick of the Week: Department of Health

Anne Cassidy is both horrified and impressed by Dare and Now’s anti-smoking ad for the Department of Health: "Even hardened smokers would find it hard to continue to light up with the same insouciance after watching this film, which shows what appears to be a cancerous tumour growing out of a cigarette. As shocking people into concern over their health is the point of the exercise, this is a job well done." The ad was written by Stuart Woodall, art directed by Sean Vrabel and directed by Simon Ratigan at HLA.

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners