Jeremy Lee is backing William Hill’s new ad by Fabula: "An impressive debut campaign from the Hoxton barge-based start-up that is so distinctive in this overcrowded market. Beautifully written and full of nice touches, it warrants repeated viewing and always raises a laugh. If the agency carries on in this vein, its rivals should be quaking in their boots, as football pundits probably don’t say." The work was created by Luke Williamson and Yan Elliott, and directed by Peter Lydon through 76 Ltd.
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