What brands can learn from the Skittles rainbow-inspired Twitter feed

Skittles is winning fans for its Twitter feed with some truly "rainbow"-inspired Tweets, which show how some brands are taking an off-beat approach to social media and are winning.

In the vein of Betfair and others like it who have taken a different approach to social media, and finding their social voice, Skittles is experimenting with humour and plenty of animal references. It seems to be working, as its Twitter following grows.

Continue reading this post on The Wall.

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners