What brands can learn from the Skittles rainbow-inspired Twitter feed

Skittles is winning fans for its Twitter feed with some truly "rainbow"-inspired Tweets, which show how some brands are taking an off-beat approach to social media and are winning.

In the vein of Betfair and others like it who have taken a different approach to social media, and finding their social voice, Skittles is experimenting with humour and plenty of animal references. It seems to be working, as its Twitter following grows.

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