Daily Diary - John Lewis snowman's journey continues

With all this snow around John Lewis staff in Newbury thought it was only fitting that the UK's most famous snowman, which found recognition through its Christmas ad, made a comical appearance in a spoof video that continues his journey.

The three-minute long spoof video shows the next phase of the snowman’s epic Christmas journey, featured in the ad, "the journey" by Adam&Eve/DDB, but this time through a John Lewis home store in Newbury.

The video, filmed by John Lewis staff "partners" during their lunch break, features the snowman entering the store to check out a fridge freezer, 3D TV and a Sat Nav. It also uses the same track from the original – Gabrielle Aplin's cover of 'The Power of Love'.

The snowman is then left in the store’s staff room before escaping down the escalator to the checkout while being applauded by staff.

The video finishes with ‘Where will he go next?’ A final adventure is expected if this YouTube video gets 10,000 views.

If you have a Daily Diary story please email sara.kimberley@haymarket.com



0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Marketing Manager Up to £30,000 per annum Alexandra Palace Trading, London (Central), London (Greater)
  • Digital Operations Executive £25,000 to £28,000 Tottenham Hotspur Football Club, London (Greater)
  • Head of Marketing Up to £55,000 + Car Allowance + Bonus + Private Health Care sk:n Clinics, Edgbaston, Birmingham, West Midlands

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1