Atomic London picks up Rainbow Trust brief

Rainbow Trust: picks Atomic London
Rainbow Trust: picks Atomic London

Atomic London has picked up the advertising business for the children's charity Rainbow Trust without a pitch.

The agency is launching a campaign in April 2013 that will comprise a mixture of events, social media and activity with senior schools across the country targeting teenagers.

The intention is to raise the charity’s profile to become a household name over the next three years.

Richard Hill, a partner at Atomic, said: "We’ve got big ambitions for Rainbow Trust, it’s an amazing cause and we are very excited about this idea and its potential. With a lot of national fundraising activity focusing on adults, we think we’ve found a brilliant way to get young people involved."

Heather Wood, the chief executive of Rainbow Trust, said: "There are lots of campaigns that have proven how even smaller charities can create a huge groundswell of support and build national and even international awareness.

"The campaign we’re launching with Atomic could give us the platform we need to reach out to so many more families who have a child with a life threatening illness."

Rainbow Trust has not worked with an ad agency before.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1