Charity worker uses Primesight billboard to propose

Primesight: runs proposal message
Primesight: runs proposal message

Primesight, the outdoor media owner, today helped a charity worker succeed in his own personal ad campaign, when one of its billboards was used to propose marriage.

Wayne Eldridge, who works for the OneLifeUK charity, proposed to his partner Kerri Grimsley this afternoon, with the help of the Primesight billboard placed outside an Asda in Greenwich.

Kerri was on her way to do her weekly shop when she saw the billboard and Wayne waiting for her.

Primesight also posted a congratulatory billboard next to the proposal, which was revealed when Kerri said yes. The activity carried the #resultsareourculture hash tag to tie it back to Primesight’s out-of-home value proposition.

Asda is also planning a PR campaign based on the successful proposal.

The proposal apes Adam Piacitti’s campaign to find a job. Earlier this month Piacitti used his last £500 to buy a Primesight billboard highlighting his CV and asking people to hire him.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Marketing Manager Up to £30,000 per annum Alexandra Palace Trading, London (Central), London (Greater)
  • Digital Operations Executive £25,000 to £28,000 Tottenham Hotspur Football Club, London (Greater)
  • Head of Marketing Up to £55,000 + Car Allowance + Bonus + Private Health Care sk:n Clinics, Edgbaston, Birmingham, West Midlands

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1