US retailer David's Bridal poised for UK debut

David's Bridal: dresses "one-in-three" US brides
David's Bridal: dresses "one-in-three" US brides

The biggest wedding-dress retailer in the US, David's Bridal, is plotting a UK launch that could redefine the sector, which is dominated by independents.

The chain, which claims to dress one in three US brides, has approached agencies about an aggressive through-the-line campaign to support its expansion to the UK this year.

David's Bridal was acquired by private equity firm Clayton, Dubilier & Rice (CD&R) for $1bn in October. CD&R also agreed to acquire a significant stake in UK discount retailer B&M last month.

David's Bridal has about 300 retail stores in the US and Canada selling wedding gowns, special-occasion dresses and accessories.  Alongside wedding dresses for as little as $100, the retailer also offers a designer service, including ranges such as White by Vera Wang.

Few bridal brands have their own retail stores in the UK, with the exception of high-end labels such as Temperley.

High-street names such as Topshop, BHS, Monsoon and even Asda have attempted to crack the lucrative market by offering bridal ranges.

David's Bridal was unavailable for comment.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Marketing Manager Up to £30,000 per annum Alexandra Palace Trading, London (Central), London (Greater)
  • Digital Operations Executive £25,000 to £28,000 Tottenham Hotspur Football Club, London (Greater)
  • Head of Marketing Up to £55,000 + Car Allowance + Bonus + Private Health Care sk:n Clinics, Edgbaston, Birmingham, West Midlands

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1