Augmented-reality drones

Unlikely as it may seem, stealth drones could spawn the next must-have gadget, Ian Darby writes.

Stealth drones haven’t had the best of press lately. Generally identified with their application as "unmanned combat aircraft", they have been linked with US military activity in Pakistan and numerous other clandestine manoeuvres across the world.

Yet the technology used in these weapons has trickled down into more benign forms. The French tech company Parrot, for instance, has demonstrated its AR Drone at recent Consumer Electronics Shows in Las Vegas. Its products, which can be controlled by smartphone and other devices, retail from around £280 in the UK.

A recent review on the tech site Gizmodo said: "You start to think about what you’re really dealing with – a flying robot, controlled by your phone, with a camera that records the world below as if you’re sitting in a tiny cockpit."

Fitted with an on-board Wi-Fi system and cameras, the Parrot drones, and similar products, can be used for augmented-reality flying games and taking aerial photography. And, now, advertisers are becoming alive to the possibilities. Some are working at taking advantage of drones at their own live events and at least one agency is talking to experts about using drones as part of an epic light show.

Recent developments in these smaller drones include the fitting of memory chips and greater GPS functionality, potentially opening the way for targeted messaging and delivery to customers. Tests are at an early stage, but perhaps pizza delivery scooters will become a thing of the past.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners