Twitter is an editorial medium and brands must get tone of voice right

David Levin: speaking at Powered by Tweets
David Levin: speaking at Powered by Tweets

Twitter held an event yesterday that highlighted once again the importance of finding your voice on Twitter.

I've written about this a number of times. At Powered by Tweets, the issue was brought to life by professional Tweeter David Levin who, among other things, is the voice of the Dolphin pub in London's Hackney.

He also works for brands such as Adidas among others, but really came to prominence recently for what has become known as, "possibly the greatest conversation on Twitter ever".

I'm sure you have read about his exchange while Tweeting as @The_Dolphin_Pub with @DouweEgbertsuk. It was a good example of a brand taking a chance and having a conversation with a feed known for being a little edgy.

Continue readin this post on The Wall
0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?