TBWA\London scoops Drinkaware creative brief

Drinkaware: ad contest
Drinkaware: ad contest

TBWA\London has won the advertising account for the alcohol education organisation Drinkaware after a competitive pitch.

The agency beat Havas Worldwide London in a head-to-head contest managed by ISBA. Drinkaware has spent £1.2 million on above-the-line advertising in the past 12 months, according to Nielsen.

Drinkaware called the pitch in November last year after splitting with the incumbent, OgilvyOne, which had recently picked up the £50 million Department of Health account.

OgilvyOne had worked on the business since February 2011 after winning a pitch against VCCP and M&C Saatchi. The agency’s most recent work for Drinkaware included an interactive digital campaign that targeted mums to highlight the importance of having meaningful conversations with children about alcohol.

The ads linked to an interactive video that hosted a Q&A session between the viewer and a child.

Neo@Ogilvy will continue to handle Drinkaware’s media planning and buying.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners