M2M captures Lidl's £21m media account

Lidl: appoints M2M
Lidl: appoints M2M

Lidl has appointed M2M to its £21 million media planning and buying account after a competitive pitch.

M2M’s sister Omnicom agency TBWA\London was appointed earlier in the integrated process, which began in August last year.

Lidl previously handled its creative and media in-house but is looking to emulate the success of McCann Manchester’s brand campaign for Aldi.

Rob Graham, a senior advertising manager at Lidl, said: "M2M clearly demonstrated that they share our thinking and passion for our business and its potential in the UK market."

Alistair MacCallum, M2M’s managing director, said: "Lidl is already a hugely successful business – one that is looking to evolve its approach to brand communications in order to realise its full potential."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Robert Campbell

3 great ads I had nothing to do with: Robert Campbell

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky