TopShop is fashion's most social brand

TopShop: London Fashion Week activity
TopShop: London Fashion Week activity

TopShop has been revealed as fashion's most social media savvy high street brand, according to a London Fashion Week study by Salesforce.

The report looked at River Island, TopShop and Whistles. While TopShop was by far the most social brand it was River Island and its celebrity hook-up with Rihanna that ensured it accounted for three times more buzz than rival TopShop.

This was despite TopShop's far larger social media presence overall. The brand has four times as many followers on Twitter and more than 10 times the number of followers on LinkedIn.

Rihanna's tweets around her new River Island collection were a key driving force for the brand's social engagement. However, 27% of River Island posts were negative, compared to 3% from TopShop overall, while negative posts about TopShop and Whistles were negligible.

Read more on this story on The Wall.
0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway