Australia chooses Paul Hogan for US ad campaign

Machete-wielding macho-man Paul Hogan, the star of the Crocodile Dundee films, is promoting Australia to US consumers in a new advertising campaign which will ride on the wake of the Sydney Olympics.

LONDON (Brand Republic) – Machete-wielding macho-man Paul Hogan, the star of the Crocodile Dundee films, is promoting Australia to US consumers in a new advertising campaign which will ride on the wake of the Sydney Olympics.

In a dual campaign from the Australia Tourist Commission and Quantas starting September 26, Hogan will team up with the airline’s koala “spokesanimal” to boost travel to the continent.

TV and press ads from D’Arcy in Los Angeles will feature Hogan urging viewers to, “Stop dreaming! C’mon, I’ve had a lot of fun in your country. How about you come down and have some fun in mine?” The ad alludes to the Crocodile Dundee film where Hogan leaves the outback to visit New York.

Hogan was used by the Commission in 1984 to promote Australia when Crocodile Dundee was first released and was the spokesman for five years in a series of ads in the US and Europe.



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