Google hires Bednash to lead consumer marketing in EMEA

Bednash: most recently led Mindshare’s Invention division
Bednash: most recently led Mindshare’s Invention division

Google has hired Graham Bednash, a co-founder of the communications planning agency Michaelides & Bednash, as its EMEA consumer marketing director.

Bednash, who most recently worked at Mindshare Worldwide as a joint head of its Invention division, will work across Google+, search and mobile products.

He will work alongside Steve Vranakis, the executive creative director of Google Creative Lab.

It is thought that Bednash will also take responsibility for managing Google’s agency relationships, which include Bartle Bogle Hegarty, M&C Saatchi and Adam & Eve/DDB in the UK.

Google would not comment on the appointment.

Bednash, along with the other M&B founder George Michaelides, stepped down from Mindshare in September last year. They had worked at the agency since October 2008 after M&B was acquired for a nominal sum and rolled into Mindshare.

Last month, Google shifted its global Chrome advertising account from BBH to 72andSunny. BBH had worked on the business for four years and positioned Chrome as a tool to unlock human potential through the tagline: "The web is what you make of it."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1