Mattel calls review of European agency roster

Barbie: O&M on alert
Barbie: O&M on alert

Mattel, the toymaker behind Barbie and Fisher Price, is reviewing its European advertising agency roster.

The company has approached a number of agencies ahead of a formal pitch, which has yet to begin.

Ogilvy & Mather has handled Mattel’s ad business since 1954. It works on Mattel’s European advertising and also oversees the Barbie brand globally.

The toy company’s European headquarters in Germany is thought to be assessing the agency roster after a recent internal restructure.

Mattel would like an agency to handle European strategic advertising as well as adapt regional and global ad campaigns. The account will also involve retail promotion.

In 2011, O&M created Mattel’s first UK-specific brand campaign for Barbie in an attempt to revive the doll’s "cool factor".

The two ads, "red carpet" and "salon", featured fans screaming at Barbie as she walked up a red carpet and the doll at a pampering session.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Marketing Manager Up to £30,000 per annum Alexandra Palace Trading, London (Central), London (Greater)
  • Digital Operations Executive £25,000 to £28,000 Tottenham Hotspur Football Club, London (Greater)
  • Head of Marketing Up to £55,000 + Car Allowance + Bonus + Private Health Care sk:n Clinics, Edgbaston, Birmingham, West Midlands

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1