Campaign Viral Chart: Dove men let their hair down

Dove: Men+care ad is third most-shared this week
Dove: Men+care ad is third most-shared this week

A Brazilian ad for Dove's Men+Care range of shampoo, created by Ogilvy & Mather Brazil, has been shared 232,831 times to become the third most-shared ad of the week.

The ad, in which a man questions a colleague about his newly acquired "feminine" hair, has been viewed 2.1 million times since it hit the web, and has generated 2,500 comments on YouTube.

In first place, Pepsi Max's Jeff Gordon "test drive" viral retains top position for a second week, shared 570,902 times in the last seven days.

Also continuing in the chart for another week, Carlsberg's hidden-camera viral putting friends to the test (shared 160,608 times at number four) and Three's "#danceponydance", which is in seventh place with 36,872 shares.

Miami Heat's answer to the Harlem Shake drops from first place spot weeks ago into tenth position with 18,708 shares - down 1.3 million shares since it first appeared in the chart.

Although its film is devoid of brand ambassador Brad Pitt, Chanel once again enters the chart with a look at the luxury fashion brand's history.

The ad, featuring Karl Largerfeld, the brand’s creative director, has been shared 153,975 times to take fifth place.

To view the most-shared viral ads from previous weeks, visit the Brand Republic viral video board on Pinterest.

The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere.

Ads launched more than 30-days ago are not included.

1. Pepsi "test drive" by TBWA\Chiat\Day

570,902 shares this week

All time: 2,250,843 shares

2. Samsung "introducing Samsung Galaxy S4" by Cheil

221,221 shares this week

All time: 246,287 shares

3. Dove "Men + care" by Ogilvy & Mather, Brazil

167,218 shares this week

All time: 232,831 shares

4. Carlsberg "Carlsberg puts friends to the test" by Duval Guillaume Modem

160,608 shares this week

All time: 297,047 shares

5. Chanel "the jacket" created in-house

153,975 shares this week

All time: 290,768 shares

6. McDonald's "cuenta conmigo" by TBWA Spain

42,388 shares this week

All time: 46,687 shares

7. Three "#danceponydance" by Wieden & Kennedy

36,872 shares this week

All time: 939,391 shares

8. Le Trèfle "toilet paper" by Leo Burnett France

35,331 shares this week

All time: 103,404 shares

9. Adidas "play the messi way" by Iris Worldwide

22,141 shares this week

All time: 58,316 shares

10. Miami Heat "harlem shake Miami Heat edition" created in-house

18,708 shares this week

All time: 1,536,863 shares


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