Diary - World's longest dress

Tall order: the world's longest dress goes on display in Leeds
Tall order: the world's longest dress goes on display in Leeds

Whoever thought Leeds was behind the times was perhaps a little wrong. Well yes, it might only be opening its first Apple store nine years after the London launch, but the city can now boast it hosted the world's longest dress, thanks to VCCP.

To mark the launch of Leeds' new shopping centre, Trinity Leeds, the agency enlisted the help of British fashion designer Henry Holland to create the world’s longest dress, measuring 15 metres – the height of three double-decker buses – and 480 square metres wide.

The yellow and pink polka0dot silk creation, embellished with thousands of Swarovski crystals, was worn by former Cirque Du Soleil star, Colette Morrow, was a sure-fire way to draw thousands of people for the opening of the centre, who obviously must have been on their way to work. 

If you have a Diary story please email sara.kimberley@haymarket.com 

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners