Russian Standard Vodka appoints Collective London

Russian Standard Vodka: appoints Collective London
Russian Standard Vodka: appoints Collective London

Russian Standard Vodka has appointed Collective London to handle its global digital account.

The agency won the account after a competitive pitch and will be responsible for ramping up the brand's strategic and creative digital activity globally.

BD Network has previously handled Russian Standard Vodka's digital activity, although the brand has not had a retained digital agency until now. 

Russian Standard Vodka’s global creative agency, My Agency, handles the brand’s TV activity. The UK-based was reappointed to the brand’s creative business last year, following a pitch handled through The Observatory.

Rebecca Heathcote, the head of digital and PR at Russian Standard Vodka, said: "We selected Collective as our partner because they demonstrated a strong combination of digital strategic thinking, creativity and execution."

A My Agency ad, "vodka as it should be", highlighted the authentic and superior quality of Russian Standard Vodka and claims to have contributed to the brand’s sales increasing by 34% in a flat market.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners