"Happiness is a cigar called Hamlet" was the catchy phrase at the heart of a long-running TV campaign for Hamlet Cigars, which came to an end when all tobacco advertising on television was banned in 1991.
In this film, Gregor Fisher - in the guise of his 'Baldy Man' character from TV's Naked Video - makes a disastrous attempt at using a photo-booth. It’s a master-class in studied anticipation and, amongst all the creative that presented Hamlet as the perfect antidote for tough times, this particular spot lives longest in the memory.
The ad was awarded the accolade of eighth-greatest television ad of all time by Channel 4 and Campaign named it as one of the top 10 funniest commercials of all time. And who would argue with that.
Created by agency Collett Dickinson Pearce, the ad was directed by Graham Rose and art directed by Garry Horner. It was written by Philip Differ and Rowan Dean.
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