Former Birds Eye boss Martin Glenn joins United Biscuits

Martin Glenn: appointed chief executive of United Biscuits
Martin Glenn: appointed chief executive of United Biscuits

Martin Glenn, the former PepsiCo marketer and Birds Eye chief executive, is to become the new chief executive of United Biscuits (UB).

Glenn, a high-profile figure in the marketing industry over the past 20 years, replaces Benoit Testard, who is stepping down to pursue other interests. The appointment is being announced internally today.

UB's brands include Jacob's, Jaffa Cakes and Mini Cheddars.

Marketing revealed earlier this year that Glenn was leaving Birds Eye after six years at the helm. He took up the position as Birds Eye chief executive in 2006, following Permira's acquisition of Iglo Group from Unilever for £1.2bn.

Glenn joined Birds Eye from PepsiCo, where he had been UK and Ireland chief executive, having joined the company 15 years previously as a marketer.

He was the executive responsible for hiring former England football star Gary Lineker to promote Walkers crisps. During Glenn's time at PepsiCo, Walkers increased its share of the crisps market from 29% to 67%.

UB is owned by private equity firms Blackstone and PAI Partners. The company sold off its snacks division, including brands such as Hula Hoops, to German firm Intersnack last year.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1