O2 offers mid-contract handset "Refresh"

O2 Refresh: customers can pay remaining balance on phone mid-contract
O2 Refresh: customers can pay remaining balance on phone mid-contract

O2 is to launch a "Refresh" service for technology-hungry consumers who want to upgrade their phones at any point during their contract.

The O2 Refresh scheme promises to "decouple" the cost of the phone from the cost of calls, texts and data through a 24-month tariff.

Customers will be able to pay the remaining balance of their current handset before selecting a new phone, with no contract termination fee. Alternatively, they will also be able to trade in their handset using O2 Recycle in exchange for up to £260 cash.

At launch, O2 Refresh will be available on a range of phones including the HTC One, Sony Xperia Z, Blackberry Z10, Samsung Galaxy S3 and Apple iPhone 5, with the Samsung Galaxy S4 and Blackberry Q10 to be added at a later date.

O2 Refresh rolls out on Tuesday 16 April.

It follows the launch of Vodafone’s Red Hot initiative last year, which allows customers to swap handsets after 12 months.

Feilim Mackle, sales and service director at Telefónica UK, said: "Mobile phone technology continues to advance at a rapid pace, yet the way phones are sold has remained largely static."

"Increasingly our customers are telling us that they don’t want to be tied to the same phone for two years and, with 4G coming to O2 this summer, we want to make it easier for our customers to benefit from the latest technology."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Marketing Manager Up to £30,000 per annum Alexandra Palace Trading, London (Central), London (Greater)
  • Digital Operations Executive £25,000 to £28,000 Tottenham Hotspur Football Club, London (Greater)
  • Head of Marketing Up to £55,000 + Car Allowance + Bonus + Private Health Care sk:n Clinics, Edgbaston, Birmingham, West Midlands

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1