Counting down the ten most recalled ads, in association with TNS and Ebiquity.
This week's top ad is for Santander, with 53% recall, followed by Very.co.uk at number two.
|Top ten ads of the week|
|Brand||Agency/TV Buyer||Recall %|
|1||Santander, 123 credit card||Havas Worldwide London||53|
|3||Cuprinol, Garden Shades wood stain||18 Feet & Rising/MediaCom UK||37|
|4=||Kellogg's, Crunchy Nut Glorious Oat Granola||Leo Burnett/Carat||36|
|4=||More Than, insurance range||VCCP/Starcom MediaVest||36|
|7||Marks & Spencer||RKCR/Y&R/Walker Media||32|
|9=||Wrigley||Abbott Mead Vickers BBDO/MediaCom UK||30|
|9=||Stella Artois||Mother London/Vizeum UK||30|
Adwatch research was conducted from 11 April - 15 April 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Bob.Salmons@tnsglobal.com (020 7160 5581). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000)
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