Miroma Ventures buys Brandspace

Marc Boyan: chief executive of Miroma Ventures
Marc Boyan: chief executive of Miroma Ventures

Miroma Ventures has acquired experiential marketing firm Brandspace, which went into administration earlier this month.

Miroma Ventures’ media investment division has confirmed the acquisition of Brandspace's assets, which include 27 employees, venue contracts, brand assets and the brand name.

Brandspace is known for its pop-up marketing campaigns in shopping centres and airports.

With a combined turnover of £150m, Miroma's media investment division plans to expand upon sites acquired out of administration, such as a range of retail, sport and leisure venues. Brandspace also operates retail kiosks and merchandising units in shopping centres around the country.

Marc Boyan, the chief executive of Miroma Ventures, said: "The acquisition of key Brandspace assets provides us with valuable opportunities for the brands we work with and continues the sustained growth of our portfolio.

"Combining the existing knowledge and experience at Brandspace with our media expertise, we look forward to creating fresh and exciting customer experiences."

Michelle de Young, who was appointed managing director of Brandspace four months ago and will continue in the role, said: "When I was appointed, the big task was to secure the long-term future of the business.

"Miroma Ventures is the perfect partner, providing high-level expertise and direct access to big-brand clients from a global network."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1