Walkers appoints Tropicana's Peter Charles as marketing director

Peter Charles: appointed marketing director of Walkers
Peter Charles: appointed marketing director of Walkers

PepsiCo has appointed Tropicana marketing chief Peter Charles as marketing director of sister brand Walkers.

Charles replaces Miranda Sambles who left PepsiCo last year to take over as marketing director of Mars Petcare.

Charles has been with PepsiCo since 2005, including holding senior marketing roles on Doritos and Tropicana.

His appointment comes as Walkers beds in launches of its latest product varieties, Deep Ridged and Baked Stars.

Charles will also be tasked with overturning falling sales of its core Walkers brand.  According to Nielsen, value sales of Walkers fell 2% in the year ending December 2012.

In March, Walkers launched a TV and social media campaign, showcasing its switch to British-sourced flavourings, which featured long-standing brand ambassador Gary Lineker and his dad, Barry.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners