Manning Gottlieb retains DWP enrolment brief

Theo Paphitis: Dragon's Den star features in the DWP pensions enrolment campaign
Theo Paphitis: Dragon's Den star features in the DWP pensions enrolment campaign

Manning Gottlieb OMD has retained the media planning contract for the Department of Work and Pensions (DWP) automatic enrolment campaign, after a three-way pitch.

The Omnicom agency successfully defended the business against WPP’s MediaCom and another undisclosed agency.

Manning Gottlieb will now continue its work on the DWP’s 'I’m In' campaign, on which the department plans to spend £8m.

The campaign launched in September 2012 and has starred celebrity bosses including Theo Paphitis of ‘Dragon’s Den’ and Karren Brady from ‘The Apprentice’.

The TV and print campaign, created by Adam&eve/DDB, aims to educate businesses about sweeping pensions changes that mean employers now automatically enrol their workers into a pension if they meet certain criteria.

Robert Ffitch, the chief executive of Manning Gottlieb OMD, said: "We are incredibly proud to have won this competitive pitch for a campaign of such high national importance, and are looking forward to continuing our on-going relationship with DWP."

Manning Gottlieb won the media planning brief in October 2011, following a pitch against PHD and MEC.

Media buying for the campaign will continue to be handled by Group M’s M4C.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners