Ferrero embarks on global media review

Ferrero, the Italian chocolate company, has called an international review of its media planning and buying business, putting the UK incumbent, MEC, on alert.

It is understood that the review is in the early stages and is being supervised by Accenture Media Management.

WPP’s MEC handles the business in the UK, where the confectioner spends £12.3 million on brands including Nutella.

A Ferrero spokeswoman said: "Ferrero has invited a multi­national media agency pitch. It comprises a comprehensive process, structure and service comparison, as well as case studies to show the conceptual and strategic potential of the agencies."

Krow, which works on Ferrero’s creative business in the UK, is not affected.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners