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Users spending little time on Google+

Bad news for Google's social platform Google+. It has the stickiness of a bowl of water. Google+ might be claiming large amounts of users and is reported to be outpacing Twitter in new user sign-ups, but in the most important metric it is failing miserably.

Google: average user spent less than seven minutes on Google+ in March

Google: average user spent less than seven minutes on Google+ in March

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The average user spent less than seven minutes on Google+ in March – the whole month of March that is.

According to a report on Mashable the average user spent just six minutes and 47 seconds on Google+ in March. Compare that to Facebook where the average user spent six hours and 44 minutes and you get the full measure of Google's problem when it comes to social media.

The figures came to Mashable via Nielsen. While the figures might sound and are tiny there is some good news for Google. Facebook's numbers have actually declined. In March 2012, the average time spent on Facebook was seven hours, nine minutes per person. But for Google, the numbers are up. In fact they have more than doubled from 3.3 minutes in February 2012, according to comScore.

That's a significant jump, but doubling a low number just leaves you with a slightly larger low number.

Nielsen also said 20 million unique visitors in the US used Google+'s Android and iPhone apps, which is a rise of 238% on March 2012 compared to 99 million uniques for Facebook and 29 million uniques for Twitter.

On desktop, Google's+ monthly uniques jumped 63% to 28 million compared to 142.1 million uniques for Facebook and 34 million for Twitter.

Google+ active users

There is better news elsewhere for Google+. While users spend little time on the network it can now claim to be the second-largest social platform in the world with 359 million active users. That makes it bigger than Twitter, according to web analytics firm GlobalWebIndex, via Business Insider,

That 359 million figure is a jump of 33% since the summer of 2012 when Google+ had 269 million active accounts.

However, while it can claim to be the second biggest Twitter is growing faster and is far stickier. According to GlobalWebIndex Twitter in the three spot has 297 million users. 

Twitter is also everywhere. It is on our TV screens, newspapers, magazines and websites. Google is there, but not as Google+. More as a connection of services strung together.

While there is a close battle for second Facebook is sitting along way up the field with 700 million active users.

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