3 great ads Elizabeth Fagan had nothing to do with
A 1960s classic ad starring Tony Hancock for eggs, Carling's humorous take on male bonding and a recent ad for Thinkbox itself are 3 great TV ads that Elizabeth Fagan, executive marketing director for Boots, admires but had nothing to do with. Her choices are the latest in our series in association with Thinkbox.
"Great ads tell a story about a brand and they do it by making people feel good," said Fagan. " What TV needs to do - and this has happened in all the ads I've chosen - is make your brand really memorable and standout." Her selection of ads all use humour to great effect.
Her first choice was one of the series "Go to Work on an Egg" from 1965, created by Mather & Crowther for the British Egg Marketing Board, with Hancock playing his usual comedic character. "It's the first ad I probably ever remember seeing. It's really great British humour and it could be a TV series. Instead of interrupting a programme, it adds to the TV viewing," said Fagan.
In Beattie McGuinness Bungay's 2007 ad for Coors Brewers' Carling brand, the lads' night out is given the special Carling treatment with a space mission setting. "It could be a group of guys that get together down the pub but they're actually in astronaut outfits and they are stepping into outer space. It's a situation like in a nightclub where you can't get in," explained Fagan. "They are a really believable bunch of guys in spacesuits."
Her final choice is the Harvey the Dog execution created by The Red Brick Road for Thinkbox. It features a couple walking through a dogs' home looking for one to take home. When they reach Harvey's kennel, he uses a TV ad to promote himself as the perfect pet.
"It does do what a lot of us are trying to do with ads, which is try to find music that really complements the story but isn't intrusive and doesn't overtake the story," said Fagan of its Bachman Turner Overdrive 'You ain't seen nothing yet' soundtrack.
See more detail and view Fagan's choices.
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