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Trading Places: this week's people moves

Gerry Boyle becomes Asia-Pacific chief at Zenith Optimedia and Asda names Chris McDonough as its marketing director in this week's round-up of people moves across advertising, marketing, media and PR.

Gerry Boyle: appointed ZenithOptimedia's Asia-Pacific chairman

Gerry Boyle: appointed ZenithOptimedia's Asia-Pacific chairman

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Advertising

Mindshare UK has appointed Jed Hallam, the former social director at VCCP, to lead the development of social strategies across the WPP agency's roster of clients. (Campaign)

Tim Pritchard has returned to Manning Gottlieb OMD as its first head of social, joining from telecoms company Everything Everywhere. (Campaign)

Gerry Boyle, the worldwide managing partner and UK chairman of ZenithOptimedia, has been appointed as the company's Asia-Pacific chairman, following the departure of Phil Talbot. (Campaign)

MEC has appointed the former Initiative chief executive Alex Altman as the managing director of its Global Solutions operation. The post has been vacant since Ed Ling left to join LBi in December last year. (Campaign)

Post-production shop Cut+Run has hired Toby Abbott as managing director for its London office.(Campaign)

The Red Brick Road has appointed Tom Skinner as its senior creative director and Jess Little as a senior copywriter, to bolster the 10-strong creative department. (Campaign)

Partners Andrews Aldridge has boosted its management team with the appointment of Polly Jones from OgilvyOne as a managing partner. (Campaign)

Starcom MediaVest Group has appointed Jodie Stranger to the new role of executive director of global network clients operations in the EMEA region. (Campaign)

Marketing

PepsiCo has appointed Kristin Patrick, Playboy's top marketer, as global chief marketing officer of its flagship soda brand. (Marketing)

Asda has appointed former Molson Coors managing director of brands Chris McDonough as marketing director as part of a restructure of its marketing department. (Marketing)

Diageo has promoted Syl Saller to the role of chief marketing officer, with its current top marketer Andy Fennell set to join the drinks company's African business. (Marketing)

Lego UK has appointed former Bacardi global brand director Rebecca Snell as head of UK marketing. (Marketing)

Media

Bauer Media UK has promoted its TV controller Martin Luck to commercial director of its seven channels on Box TV, its joint venture with Channel 4. (Media Week)

The Scott Trust has appointed outgoing chief executive of Virgin Media, Neil Berkett, as chair of Guardian Media Group. (Media Week)

Trinity Mirror has confirmed the appointment of Sue Douglas as publishing director and Rupert Howell as chairman of its new Sunday Brands division. The hires come after former Sunday Express editor Douglas, aided by ITV’s former managing director of brand and commercial, Howell, launched a failed bid to buy a majority stake in the group’s Sunday People. (Media Week)

Adlux, the media platform provider, has restructured its management team and appointed Tom Goddard as executive chairman. (Media Week)

PR

Everything Everywhere has reorganised its in-house comms team following the move of former UK comms head Stuart Jackson to support the CEO last year. Mat Sears and Dan Perlet have been promoted to director of PR & corporate comms, and director of corporate & financial affairs respectively. (PR Week)

The Investment Management Association (IMA) has appointed Annette Spencer as director of communications. (PR Week)

Newgate Communications has brought in former Kreab Gavin Anderson managing partner Terence Foo to open a Singapore office. (PR Week)

PayPal has appointed Nokia's Lee Brooke as its first EMEA comms head and added Grayling to its global roster. (PR Week)

Shine MD Richard Brett is to leave the agency to take up the role of group MD for Ogilvy Australia. (PR Week)

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