Jaguar to use Tumblr in F-Type campaign celebrating Britain

Jaguar: cricketers Graeme Swann and Jimmy Anderson star in latest campaign
Jaguar: cricketers Graeme Swann and Jimmy Anderson star in latest campaign

Jaguar is placing its new Tumblr channel at the heart of a social media campaign encouraging consumers to celebrate "the best of modern Britain", marking the launch of its F-Type model.

The automotive brand is using the hashtag #YourTurnBritain to drive interest in the F-Type model, a two-seater sports car, with content promoted through Twitter, Facebook, Instagram and its Tumblr channel.

The best posts using the #YourTurnBritain hashtag will be entered to win weekly prizes, as well as four "money can’t buy" F-Type lifestyle experiences.

As part of the campaign, by We Are Social and The Brooklyn Brothers, Jaguar brand ambassadors including England cricketers Graeme Swann and Jimmy Anderson, actor Jamie Campbell-Bower and designer Alice Temperley have been filmed giving an insight into their view of modern Britain.

The campaign will also be incorporated into above-the-line activity.

Ken Forbes, Jaguar’s UK marketing director, said: "#YourTurnBritain is an opportunity to celebrate all things British, iconic and of the moment, which is how we consider the F-Type – a symbol of great British success. We are delighted with the campaign and wish everyone who participates in the #YourTurnBritain contest the very best of luck."

Are brands afraid of Tumblr?

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