Agencies line up for National Express brief

National Express: seeking to consolidate CRM business
National Express: seeking to consolidate CRM business

National Express is reviewing its customer relationship marketing as it seeks to consolidate the business into a single agency.

The coach operator, which has issued a tender, wants an agency to handle activities including database holding, campaign management and e-mail provision. National Express has previously used multiple shops for its CRM.

The incumbents include Sky IQ, which hosts the database; Experian CheetahMail, which handles e-mail; and McCann Birmingham, which oversees the creative work.

A spokeswoman said: "National Express is currently reviewing its marketing activities with a view to developing a more strategic approach to CRM. We are looking for a single agency but, if this is not possible, are open to considering alternative solutions or recommendations."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway