Guess Watches hires OMD UK ahead of TV push

Guess Watches: distributor Sequel UK appoints OMD UK to brand's media account
Guess Watches: distributor Sequel UK appoints OMD UK to brand's media account

Guess Watches-distributor Sequel UK has hired OMD UK to handle the broadcast media planning and buying for Guess Watches, Guess Jewellery and Gc Watches ahead of the brands' first TV campaign.

Sequel UK, which owns the rights to distribute Guess and Gc watches and jewellery in the UK, appointed OMD UK to handle broadcast media planning and buying for each of the brands after a competitive pitch.

The broadcast media planning and buying for the brands was previously handled in-house.

OMD UK will help develop the brands’ communications strategy and, with a £1 million investment from Sequel UK, take them onto TV for the first time. The first campaign activity is due to launch for a two-month period over Christmas.

Katrina Lawton, the retail marketing manager for Sequel UK, said: "As award-winning experts in their field, we are looking forward to our partnership with OMD UK on our very first nationwide TV campaign in the lead-up to the holiday season."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Marketing Manager Up to £30,000 per annum Alexandra Palace Trading, London (Central), London (Greater)
  • Digital Operations Executive £25,000 to £28,000 Tottenham Hotspur Football Club, London (Greater)
  • Head of Marketing Up to £55,000 + Car Allowance + Bonus + Private Health Care sk:n Clinics, Edgbaston, Birmingham, West Midlands

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1