Campaign's most-viewed: One Direction, Pot Noodle and Asda among most popular

One Direction: perfume launch film a hit with Campaign audience
One Direction: perfume launch film a hit with Campaign audience

One Direction's fragrance launch, Pot Noodle's Facebook ban and Asda's advertising account are all among the most-popular content on Campaign this week.

Following the launch of their documentary film, directed by 'Supersize Me' director Morgan Spurlock, One Direction featured among the most-viewed stories on Campaign this week, as the band launched its first fragrance, Our Moment.

Pot Noodle also ranked in the top ten most-viewed content on the site this week, after a Facebook post by the brand was banned for being degrading to women.

Meanwhile, news of VCCP scooping Asda's £100 million advertising account was joined by The Corner's win on Oasis's ad account in the most-viewed content list.

From The Work section, creative from Bartle Bogle Hegarty in the form of Weetabix "grandpa" and Audi "the ring" were among the most-viewed.

Wetransfer's "Where's Wally? takeover" by 77 also made the list.

In other new business news, Droga5's London expansion proved a draw to the Campaign audience, while Virgin Trains' ad, digital and CRM review also proved popular.

Audi's 3D microsite launch by Razorfish Germany also made the list.

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