3 great ads I had nothing to do with: Sally Abbott

Sally Abbott, global marketing director at Weetabix, reveals the three ad campaigns she admires but had nothing to do with.

About the series

In this series of short films, leading Thinkbox Creative Academy members have the tricky task of selecting just three TV ads that have inspired them: brilliant commercials, old and new, that they admire but had nothing to do with.

The idea is not only to explore some of our greatest ads in the company of people who know a thing or two about making them, but also – because of the proven link between creativity and effectiveness – encourage the advertising industry to even greater heights.

We hope you enjoy the films.

To see more in this series, visit the Three Great Ads I Had Nothing To Do With archive

Sally Abbott, global marketing director, Weetabix 

Sally studied Modern Languages at Sheffield University before beginning her career in marketing at Unilever.

She joined the company as a graduate in 1990 and was soon posted to John West Foods Limited as assistant brand manager.

In 1994 Sally joined Kraft Foods and worked on brands including Angel Delight, Dairylea, Philadelphia cream cheese and Kenco coffee.

After spending some time in the sales department at Kraft she was appointed marketing director for chocolate in the UK and Toblerone in the EU.

She joined Weetabix Limited in October 2008 as marketing director to help build breakfast cereal brands including Weetabix and Alpen. Sally’s role expanded its reach globally earlier this year following the acquisition of Weetabix by the Chinese Food Group Bright.



Sally's choices

Robinsons "pals" by BBH

Specsavers "shuttle" by Specsavers Creative

Heinz "bottle" by Abbott Mead Vickers BBDO


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