Comparethemarket recruits Lida and Rapp

Comparethemarket.com: hires Lida and Rapp
Comparethemarket.com: hires Lida and Rapp

Comparethemarket.com has hired Lida to handle its CRM account after a pitch.

As part of the same process, Rapp is talking to the comparison site about working on projects involving customer data.

Lida will be in charge of the below-the-line communications strategy and direct-to-consumer communications, while Rapp could oversee the data behind it in the longer term. 

Comparethemarket.com’s incumbent Havas EHS was also involved in the AAR-managed process alongside Kitcatt Nohr Digitas. For the moment, Havas EHS will continue to run the data to support Lida.

In April, Comparethemarket.com hired Albion as its customer experience agency with a brief to make the brand’s service as "unique as its advertising".

Comparethemarket.com’s ad agency, VCCP, is not affected by the CRM review.

A spokesman for Comparethemarket.com said: "I can confirm comparethemarket.com has been reviewing its choice of agency to manage its overall customer marketing programme.

"Comparethemarket.com is now at the final stages of this process. We do not have any further details to share at this time."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners