Roger McGough pens short stories for bespoke Birds Eye plates

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Children's author Roger McGough, who co-wrote The Beatles movie Yellow Submarine, has written seven short stories that are being printed on more than 250,000 plates to make 'teatimes more enjoyable for families'.

The teatime tales aimed at 3-10 year-olds are part of a nationwide campaign that follows the culinary discoveries of Birds Eye brand character Clarence the Polar Bear.

Brand: Birds Eye

Client: Margaret Jobling, marketing director at Birds Eye

Agencies: AMV.BBDO, Mischief and Live & Breathe

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