EBay reviews European media agencies

EBay: reviews its media agencies across Europe
EBay: reviews its media agencies across Europe

EBay, the online auction site, is reviewing its media agencies across Europe, putting Dentsu's Carat and mobile agency Fetch on alert.

It is not clear what stage the pitch is at and a spokesman for eBay declined to comment on the process, beyond confirming that, "We are conducting a review of our media agency portfolio in Europe."

Carat is the incumbent agency working eBay’s media planning and buying accounts across Europe – in particular in France, Italy and the UK.

The shop began working with eBay in November 2008, when it was appointed to work on a pre-Christmas project, and was named the company’s European media agency of record for both planning and buying in 2011.

Carat then created a bespoke central account hub in London to service the client. EBay’s previous media agency was PHD.

A spokesman for Carat had not responded to a request for comment by the time of publication.

In November 2012, eBay also appointed Fetch to handle its mobile media and creative campaigns across Europe, after a competitive pitch against eight unnamed agencies. A spokeswoman from Fetch declined to comment.

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