Agencies line up for Ginsters ad account

Ginsters: splits with Grey
Ginsters: splits with Grey

Ginsters, the pasty brand, is looking for an advertising agency after parting ways with Grey London.

It is believed that the split is down to creative differences, although Ginsters has been largely dormant since 2011 – it spends less than £1 million on media, according to Nielsen.

Grey created the £6.5 million "man plea" campaign that sought to encourage men to eat its pasties as a hot meal. The spot featured a lone male looking straight into the camera as he made a heartfelt plea to what turned out to be a Ginsters product.

The agency won the account in 2010 after a pitch against Beattie McGuinness Bungay. It moved from Bartle Bogle Hegarty, which had worked on the business for more than a decade but declined to repitch.

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