Diageo opens Johnnie Walker 'whisky embassy' in Seoul

A luxury 'whisky embassy' has opened in South Korea featuring a sculpture by Byoungho Kim that spans six floors of the building and is in the shape of whisky droplets reducing in size until one single droplet remains, representing the purity of a Johnnie Walker blend.

Diageo has previously opened ‘Johnnie Walker Houses’ in Shanghai and Beijing and is looking to open more of the houses in cities that "fit the strict criteria of having a super deluxe community".

Brand: Johnnie Walker

Client: James Thompson, managing director of Global Reserve at Diageo

Agency: Love

Designer: David Palmer and Chris Myers

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