Lucky Generals lands Absolut strategic brief

Lucky Generals: hired for strategy
Lucky Generals: hired for strategy

Lucky Generals has won a place on Pernod Ricard's global roster after a pitch.

The start-up – launched by the former MCBD and Dare trio of Helen Calcraft, Danny Brooke-Taylor and Andy Nairn – has initially been hired to work on a strategic project for the drinks division.

The appointment is part of a trend that has seen Pernod Ricard shift some of its ad accounts away from network agencies and into creative "hotshops". In December last year, Sid Lee replaced TBWA Worldwide as the global creative lead on Absolut.

TBWA had worked on the brand for decades and created the print campaign that centred on its distinctive bottle. Pernod Ricard also works with Publicis.

Last month, Pernod Ricard shifted its £7 million UK media business out of Vizeum into Havas Media.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Robert Campbell

3 great ads I had nothing to do with: Robert Campbell

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky