Volkswagen "Volkswagen for everyone" by Adam & Eve/DDB

Volkswagen has produced a campaign that shows off its range of cars. Adam & Eve/DDB created the work, which uses 36 dogs to represent the different models. In the ad, which breaks during The X Factor this Saturday, various breeds of dog are seen sitting in or chasing VW cars, accompanied by the song Me And You by Barry Louis Polisar. The TV spot will be backed by cinema, digital, print and social media executions. The work was written by Daniel Fisher, art directed by Richard Brim, and directed by Ivan Zacharias through Stink.

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