Arena wins £3m All Leisure Group media account

Swan Hellenic: the British cruise line is owned by All Leisure Group
Swan Hellenic: the British cruise line is owned by All Leisure Group

Arena has won the £3 million media account for All Leisure Group after a pitch process against co- incumbent Carat Manchester.

ALG is in the midst of a business integration process following the acquisition of Page & Moy Travel Group in 2012. the other incumbent on the business, Equimedia, resigned from the process in September, citing a "cultural gap".

Arena will now replace the two incumbents to handle the media planning and buying on four of ALG’s brands, its two escorted tours brands, Travelsphere and Just You, plus two cruise brands, Swan Hellenic and Voyages of Discovery.

The agency will be focusing on campaigns launching across the portfolio of ALG brands in January 2014, targeting the over-50s market through channels including print and partnerships.

Andrew Dufty, group marketing director at All Leisure Group, said: "It was always clear that Arena fully understand the market place and we're extremely excited by working with a fresh team full of great ideas."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1