MasterCard reviews $200m media

MasterCard: sister shop McCann Erickson handles advertising
MasterCard: sister shop McCann Erickson handles advertising

MasterCard has launched a review of its estimated $200 million global media planning and buying account.

The company issued RFIs to agencies this week and will run the pitch from its head office in Purchase, New York.

UM has worked with MasterCard in various markets since the agency was founded in 1997. It won the US business in 2010 in a move that consolidated all of the company’s media into the shop.

Raja Rajamannar became the chief marketing officer in September. He replaced Alfredo Gangotena, who was in the role for three years.

UM declined to comment. MasterCard did not respond to requests for comment.

UM’s sister Interpublic agency McCann Erickson handles MasterCard’s global advertising.

The company spent $182 million in the top 12 markets in 2011, according to Recma.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Promotions & Partnerships Manager £40k + excellent benefits package Chessington World of Adventures, Chessington, London (Greater)
  • Brand Manager Competitive salary + excellent benefits package Chessington World of Adventures, Chessington, London (Greater)
  • Senior Creative £70000 - £80000 per annum Major Players, London

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1