When Cowdry was considering a career move earlier this year, her challenge was finding a position that gave her the same sort of boardroom influence that she had earned at O2/Telefónica. In the end it was lottery operator Camelot that offered the forthright and ambitious marketer the platform she was looking for, and – perhaps – the prospect of one day stepping into the shoes of managing director Andy Duncan.
Her first big task at Camelot was to launch the new Lotto, which, characteristically, she pulled off without a hitch. Expect some marketing surprises from Camelot now.
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