Keith Moor, director of brand and communications, Santander

Moor is another financial-services marketer to have got cosy with celebrities over the past 12 months. The affable Liverpudlian oversaw the recruitment of British Olympic gold-medallist Jessica Ennis-Hill, Formula One star Jenson Button and golfer Rory McIlroy to promote the bank’s 123 current account.

The ads initially featured celebs surprising members of the public with information about its products. Moor, who joined Santander’s predecessor Abbey in 1995, has also been busy overseeing a review of the brand’s media-agency arrangements.

@keithmoor2

LinkedIn

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1