Katie Vanneck-Smith, chief marketing officer, News UK

Is there ever a dull moment for a Murdoch marketer? The phone-hacking issue refused to die, with the repercussions of the Leveson Inquiry continuing to reverberate through the industry. Cool, calm and brutally efficient, Vanneck-Smith is the perfect foil to the storms around her.

As if to herald a fresh start for the newspaper group, in June News International rebranded as News UK. Elsewhere, the publisher extended its digital strategy with the launch of its paid digital-subscription bundle — Vanneck-Smith doesn’t like the term paywall — for The Sun, with Sun+.

@VanneckKatie

LinkedIn

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners