William Hill kicks off £15m ad pitch

William Hill: football passion by Fabula
William Hill: football passion by Fabula

William Hill, the bookmaker, is reviewing its £15 million advertising account.

William Hill contacted agencies about a pitch at the end of last week (commencing 11 November), asking shops about credentials.

The bookmaker – which briefly trialled moving its advertising business in-house earlier this year, according to a source – is running the pitch itself and has contacted both large network agencies and boutiques.

Fabula previously worked on a large chunk of the account, but is not re-pitching. The agency won William Hill’s sports book business, worth around £10 million, from Beattie McGuinness Bungay in October 2012.

When Fabula won the account in 2012, Campaign reported that BMB had retained William Hill’s gaming business, which includes poker and casino advertising.

However, BMB has not worked with the bookmaker in over a year, and Fabula did some work on that side of the business. BMB is not be involved in the latest pitch either.

Fabula’s work for William Hill included the "can you spot the FA Cup?" idents, which aired on ITV.

According to Nielsen, William Hill spent £14.7 million on UK advertising in 2012. Vizeum handles William Hill’s media business, which is not affected.

A spokesman for William Hill declined to comment on the pitch.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1