AA to promote advertising at the House of Commons

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The Advertising Association is holding an event at the House of Commons this evening (26 November) to promote its Advertising Pays report.

The event will be attended by industry figures such as Nicola Mendelsohn, vice-president of EMEA Facebook, as well as the culture secretary, Maria Miller, and business secretary, Vince Cable.

This evening's proceedings will feature a campaign created by TBWA/London to promote the benefit that the advertising industry adds to the economy. The copywriter at TBWA was Sean Doyle and the art director was Paul Belford.

The ad campaign has run on outdoor sites in and around Westminster since earlier this month.

Tim Lefroy, the chief executive of the Advertising Association, said: "If we want Westminster to take these messages seriously, we must do the same. Every agency, media owner and brand can take this campaign and use it to remind people why advertising pays."

The AA/Deloitte Advertising Pays report found that £16 billion of advertising spend in 2011 returned over £100 billion to the UK’s GDP.

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