Beleaguered Hibu calls CRM review

Hibu: Engine landed the global advertising account in 2012
Hibu: Engine landed the global advertising account in 2012

Hibu, the publisher of the Yellow Pages, is looking for an agency to handle its global direct response advertising.

The company, which is handling the pitch itself, has approached agencies with a brief to drive sales calls in the US and the UK.

In 2012, Hibu (then known as Yell) appointed Engine – led by Partners Andrews Aldridge – to its estimated £60 million global ad account after a pitch, beating competition from Ogilvy & Mather and McCann Erickson.

Yell rebranded as Hibu in May of that year but kept the Yellow Pages brand for its print product. In July, lenders took control of Hibu in a restructuring deal that shaved £800 million from its £2.3 billion debt but left nothing for shareholders, who have scheduled an emergency general meeting for 4 December.

In October, Hibu launched its first campaign since the rebrand. The activity, called "Hibu. Made for business", was by Engine and comprised outdoor, digital, social, press and radio executions.
Hibu declined to comment.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1